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Sell Gold in Beverly Hills — Cash for Gold, Gold Jewelry, Coins & Bars (Same-Day Offer)

Looking to sell gold in Beverly Hills? We buy gold in many forms — gold jewelry, scrap gold, broken gold, gold coins, and gold bars. Get a private, transparent evaluation with testing and weighing explained clearly, and a same-day offer aligned with current market conditions.

Transparent testing
Same-day payment
Clear pricing explanation

What Gold We Buy

We purchase gold across everyday and investment categories. Each item is evaluated individually, and we explain what drives value — so you understand the offer.
If you’re selling mixed gold items or want the fastest path to an offer, start here.

Cash for Gold

We buy gold jewelry in many conditions — including broken jewelry — and we separate pieces by purity when needed.

Gold Jewelry (rings, chains, bracelets, necklaces)

We buy scrap gold, broken chains, single earrings, damaged pieces, and mixed lots. Sorting by purity helps prevent undervaluation.

Scrap Gold & Broken Gold

We buy gold coins depending on type and condition, and we explain pricing factors clearly.

Gold Coins

We buy gold bars and bullion. Pricing depends on purity, weight, and market conditions.

Gold Bars (Bullion)

We also evaluate silver and platinum if you’re selling mixed precious metals.

Silver & Platinum

How Gold Is Priced

Gold value is based on purity + weight + market conditions, with possible premiums for certain items. We explain each step clearly.
Gold purity is typically measured in karats (for jewelry). Higher karat generally means higher gold content.

1) Purity (Karat)

We weigh items accurately. For mixed lots, we sort by purity when needed so items aren’t undervalued by averaging.

2) Weight (grams)

Gold prices move over time. Our offers reflect current market conditions rather than outdated assumptions.

3) Market conditions

Some gold items should not be treated as scrap — designer gold jewelry, collectible pieces, and gold with diamonds/gemstones can carry premiums.

4) When gold can be worth more than melt value

Send photos for a preliminary estimate. For the most accurate offer, book a private evaluation.

Gold Jewelry vs. Coins vs. Bars

For rings, chains, bracelets, necklaces — go here for the most relevant evaluation details.

If you’re selling gold jewelry

For investment gold, coins and bars have different pricing drivers than jewelry.

If you’re selling coins or bullion

If you’re not sure what you have, the Cash for Gold page covers the full process.

If you have mixed gold items

The Selling Process

Step 1 — Start online or visit our Beverly Hills store

Send photos for a preliminary estimate, or bring your gold to our Beverly Hills store on Wilshire Blvd.
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Step 2 — Private evaluation + clear explanation

We confirm purity and weight and explain how the offer is calculated.
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Step 3 — Same-day offer & immediate payment

You receive a clear offer. If you accept, payment can be made the same day.
03

Selling Large Gold Lots

If you’re selling a full jewelry box or multiple gold items, we structure the evaluation for clarity. We sort by purity, identify items that may deserve premiums, and separate scrap-value items — so value isn’t lost in bulk averaging.
Appointments ensure dedicated time, privacy, and a smooth evaluation.

Private appointments recommended

FAQ — Selling Gold in Beverly Hills

Prefer to start online? Send photos and details for a preliminary estimate. For the most accurate offer, book a private appointment in Beverly Hills.
Free online appraisal

Online Appraisal & Appointments

Visit Our Beverly Hills Store

Visit us on Wilshire Blvd for a private in-person gold evaluation. Prefer to start online? Send photos first, then book an appointment for the most accurate offer.
8308 Wilshire Blvd, Beverly Hills, CA 90211
Phone: +1 (213) 794-76-66
Hours: Daily 10 am to 7 pm

Address & Directions